baby plush toy, baby lovey
PocketLovey - Lovey. Noun. A security object to which children become attached. Characteristics include the ability to interest, comfort and entertain a child.
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Archive for the ‘The Business End’ Category

The PocketLovey’s Going Green!

Wednesday, November 18th, 2009

Organic PrototypeWe are thrilled to announce that an organic version of the PocketLovey is officially underway.

After a great deal of research we have finally settled on fabrics and thread that meet organic standards but are still comparable to the fabulously soft original PocketLovey.

This new PocketLovey will be comprised of 37% organic cotton and 63% all natural silk. It will be available as quickly as possible and we’ll let you know as soon as they’re ready!

The PocketLovey Gets Arty

Thursday, November 12th, 2009

We are pleased to announce our cooperative effort with Kirby Ink Designs to offer custom artwork for the PocketLovey! Kirby Kana at Kirby Ink Designs creates very unique art that I knew would be a perfect fit for those who want to really personalize their PocketLoveys. Her style is beautiful and still simple, straightforward, perfect for children. My own kiddos love her designs!
To add a Kirby Ink design to your PocketLovey, select any PocketLovey from the Shop PocketLoveys page, choose “Click here to add custom artwork to your PocketLovey,” and the artwork options will become available.
We’re starting off with 14 custom pieces that Kirby has designed just for us. You won’t see them anywhere else. Take a look at our new designs!

We’re Live!

Thursday, August 6th, 2009

The PocketLovey online store is open for business. Hooray! That in itself is a milestone for us. We’re very excited behind the scenes. Happy shopping everyone!

40 Weeks

Wednesday, July 29th, 2009

We recently passed the 40 week mark here at the PocketLovey Company. That is to say, a little over 40 weeks ago, the PocketLovey was conceived as a business endeavor, as more than just a collection of fabric coveted by my children and the children of a few select mommies in my life.

I have defined conception as one moment in particular, when a girlfriend and I were shopping for the fabric that would become her newborn baby’s PocketLovey. While we walked among the bolts of fabrics, her baby grabbed on to textures and colors that caught his eye, and we talked. As the best girlfriends are wont to do, she gave me a stern and loving talking-to.

How is that I had come up with such a novel idea, something new and different that had been so well received (by complete strangers even!); How is it that I had created an idea for something that could really make a difference for other babies and mamas, just like us, yet aside from sewing a few here and there, I hadn’t really DONE anything at all? How is that? Get a move on, girl!

This is the gift that my best girlfriends give me, these stern talking-tos. And occasionally, in my finer moments, I listen to them. I listened to her and I got a move on! And The PocketLovey Company was born.

Something clicked and then and there I decided to go for it. I pounced on the idea of a product launch 40 weeks from that day. How wonderful to be able to conceive of a new product, a new company, nurture it, build it, and then launch (i.e. give birth) just 40 weeks later!

Alas, I’m a tad behind. We are full term here at the PocketLovey company. Beyond 40 weeks now, my ankles are swollen, my back is aching, I can’t get a good night’s sleep, and I am ready for this baby to launch!

It’s coming any day now. We’re all ready and waiting. Not much longer…

Production Officially Underway!

Wednesday, June 17th, 2009

I am very pleased to announce that we have received confirmation that the PocketLovey offically meets all the federal regulations for materials and mechanics of children’s toys and is suitable for children of all ages!

We have been working with a federally certified testing agency in New Jersey to ensure that our patent-pending design exceeds the expectations of not only Baby, but mommies and daddies too. Having achieved this important milestone, our team of local seamstresses has begun work on our base inventory, one PocketLovey at a time…

We should be open for business soon!

Preparing to Launch…

Wednesday, June 10th, 2009

The PocketLovey team is perfecting the PocketLovey design and the PocketLovey materials to be sure we are CPSIA-compliant and suitable for your baby. We’re doing our best to release our product as soon as possible without compromising our high standards for quality and safety. Stay tuned…