We recently passed the 40 week mark here at the PocketLovey Company. That is to say, a little over 40 weeks ago, the PocketLovey was conceived as a business endeavor, as more than just a collection of fabric coveted by my children and the children of a few select mommies in my life.

I have defined conception as one moment in particular, when a girlfriend and I were shopping for the fabric that would become her newborn baby’s PocketLovey. While we walked among the bolts of fabrics, her baby grabbed on to textures and colors that caught his eye, and we talked. As the best girlfriends are wont to do, she gave me a stern and loving talking-to.

How is that I had come up with such a novel idea, something new and different that had been so well received (by complete strangers even!); How is it that I had created an idea for something that could really make a difference for other babies and mamas, just like us, yet aside from sewing a few here and there, I hadn’t really DONE anything at all? How is that? Get a move on, girl!

This is the gift that my best girlfriends give me, these stern talking-tos. And occasionally, in my finer moments, I listen to them. I listened to her and I got a move on! And The PocketLovey Company was born.

Something clicked and then and there I decided to go for it. I pounced on the idea of a product launch 40 weeks from that day. How wonderful to be able to conceive of a new product, a new company, nurture it, build it, and then launch (i.e. give birth) just 40 weeks later!

Alas, I’m a tad behind. We are full term here at the PocketLovey company. Beyond 40 weeks now, my ankles are swollen, my back is aching, I can’t get a good night’s sleep, and I am ready for this baby to launch!

It’s coming any day now. We’re all ready and waiting. Not much longer…